After Kellogg’s, the big brand company known for their infamous Poptarts and many cereals, pulled their advertisements off of Breitbart’s website, a rightist newspaper site, Breitbart went on the offensive. Now, Breitbart is now leading a movement to “dump Kellogg’s” and has called the company “un-American” for pulling the ads. This is also a site that was led by the President-Elect Trump’s Chief Strategist Steve Bannon up until a few months ago, who openly bragged he made it into the alt-right white supremacist platform it is today. And now they are attacking Kellogg’s after companies such as Allstate, EarthLink, Warby Parker, Vanguard and other companies pulled their ads as well.
How is it un-American to pull these ads from a website? If anything, I feel it is very American in practicing their freedom to place their own ads wherever they want to. In addition, is it not standard practice to only represent your ads in places or ways that align with your company’s message, values and morals? Kellogg’s is a brand that associates itself with children and have hate speech rules that Breitbart did not align with. So they chose to not associate themselves with Breitbart. Seems logical enough.
But that’s not even the worst part about this. AppNexus, an internet company most people likely interact with everyday, is a monster company that processes around $2.5 billion per year. They dominate the internet ad space and manage most ads put into the space. AppNexus has decided to blacklist Breitbart after doing its own human audit on the website that revealed the website does not align with their anti-hate speech rules either. To rephrase, a leading tech company in the United States has decided to blacklist the website most closely associated with the President-Elect and his Chief Strategist, the person who will be shaping the future of our country. And this is due to the fact that the website advances hate in the US. This is shameful to the entirety of the United States of America.
It’s no secret that Steve Bannon (pictured below) has been called a bigot, and this website he has led recently not so surprisingly also practices bigotry. So they can go ahead and boycott Kellogg’s if they wish. After all, it is their inalienable right to do so. But we all know how successful the far right and Trump supporters are at implementing boycotts. First, paying Starbucks just to put your name down as “Trump” is not boycotting. Boycotters are still giving the company money. And how successful have they been in boycotting the most popular Broadway show in America, Hamilton? The show is still sold out for two years!
So what have I learned? First, the alt-right and rightist movements are consistently ridiculous and not very well thought out. Secondly, too many American people have normalized bigotry in America (the real bigots are the ones leading the boycott). And finally, as someone who eats cereal at a rate of about three boxes a week, I will be buying it all from Kellogg’s now on. Probably from Target too. Oh, and if anybody does not want their Hamilton tickets, I’ll gladly take them!
Written by Lucas Guzman
Note: The views of the author do not necessarily reflect those of the school district, the newspaper staff, or the advisor.